How WYSPR inspired helped GAEA
In this case study, we brought a full service management approach to an emerging olive oil brand stocked in Waitrose
The Goal
Our target was to deliver a constant flow of UGC for the brand to use across organic socials.
Results by month three
81 Content pieces generated the largest value ads of WYSPRs process is the sheer volume of UGC created totalling 81 pieces.
174,910 Organic Impressions
7.3 engagement rate
The impressions and engagement results from this volume of content exceeds market averages
4% CTR
Assets resulted in an increase to 4% click through rate to Gaia resulting in more volume of online and in-store sales
The Results
Top quality content, delivered directly on social media across both the creators instagram page, as well as the official GAEA social media. Immersing and inspiring consumers in new ways to use GAEA products.
4%
CTR
7.3
Engagement Rate
174,910
Organic Impressions