Hello Fresh - Boost

In an innovative campaign designed to highlight its key selling points, Hello Fresh tapped into its vibrant community of satisfied customers, leveraging their authentic experiences to generate compelling User-Generated Content (UGC). This strategic move aimed to showcase the convenience, variety, and quality of Hello Fresh meal kits through the eyes of those who know it best: the users themselves. By inviting Hello Fresh customers to create and share content that emphasized the brand's core benefits, the campaign sought not only to reinforce the value proposition of Hello Fresh but also to engage and expand its customer base through genuine, relatable testimonials.

Participants in the campaign were encouraged to focus on what makes Hello Fresh stand out in the crowded meal delivery service market. From showcasing the ease of preparing delicious meals to highlighting the freshness of ingredients and the diversity of recipes offered, customers were empowered to share their personal stories and culinary creations. This UGC approach allowed potential customers to see real-life examples of the Hello Fresh experience, providing a transparent and trustworthy perspective that resonated strongly with the target audience.

The results of this creative endeavor were remarkable, demonstrating the power of leveraging customer voices in marketing. The campaign successfully reached 500,832 followers and achieved an impressive 186,451 views, effectively doubling the initial target with a 200% achievement rate. Furthermore, the engagement rate soared to 37%, indicating a high level of interaction and interest among the audience. This exceptional engagement rate reflects the campaign's effectiveness in capturing attention and fostering a deeper connection between Hello Fresh and its current and prospective customers. Through this UGC campaign, Hello Fresh not only amplified its key selling points but also solidified its reputation as a brand that values and listens to its community, driving growth and loyalty in the process.